Travel influencer advertisements: A study in Turkey
نویسندگان
چکیده
The aim of this study is to analyze the effect perception social media users on travel Influencer advertisements attitude and destination. questionnaire used for research was administered 836 participants. data obtained from these questionnaires were interpreted by using SPSS 25.0 Lisrel 8.80 package software. Descriptive statistics, explanatory confirmatory factor analysis structural equation model data. At end research, about found have an attitudes According results hypothesis modeling, factors are interrelated.
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ژورنال
عنوان ژورنال: Journal of tourism, leisure and hospitality
سال: 2022
ISSN: ['2687-3737']
DOI: https://doi.org/10.48119/toleho.949883